Indigenous Business Learning Program

Supply Nation’s Indigenous Business Learning Program is a capability building program for Aboriginal and Torres Strait Islander business owners.
Funded by Google’s philanthropic arm, Google.org, the program provides an online platform with on-demand video resources on a range of topics identified in Supply Nation Research Reports as key success factors for Indigenous businesses.

The program will offer advice and guidance through the voices and experiences of Aboriginal and Torres Strait Islander business owners, highlighting suitable techniques and processes unique to Indigenous business culture.

Building your business skills

To build a sustainable business, it is important to build your business skills. This course provides you and your team with skills, knowledge, and tools to build and grow your business.

The course introduces core concepts of marketing, SEO, customer engagement and building your business online, and provides simple strategies to build your understanding and confidence to effectively grow your business.

Check out the course overview here.

LEARNING OBJECTIVES
  • Know the core principles of marketing
  • Understand how marketing supports your business
  • Build confidence to market your products online
  • Understand how to identify your ideal client, and segment your market
  • Understand how to showcase your business online through landing pages and websites
  • Understand how technology can support your business growth

Introduction to Marketing

  1. The 4Ps of Marketing
  2. What is a Marketing Strategy?
  3. Marketing Start-up to Scale-up
  4. Value Proposition
  5. Pricing strategy

Understanding Your Client

  1. Identifying Your Ideal Client
  2. Segmenting Your Audience (Market Segmentation)
  3. Customer Engagement

Marketing to Your Clients

  1. Introduction to Sales Funnel
  2. Lead Generation
  3. Email Marketing
  4. Social Media Marketing

Business Tools

  1. Introduction to SEO
  2. Tools/Technology to Help Your Business Growth
  3. Google My Business
  4. Google My Business Mini-Lesson
  5. Setting Up Your Business Structure

Building Your Business Online

  1. Developing a Landing Page
  2. Building a Simple Website

     Meet the instructor
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Jenni Walke

Jenni Walke is a proud Bundjalung woman with 25 years’ experience in leadership development, capability development, business strategy, coaching and facilitation.

Jenni works with businesses and leaders to understand how they work and develop strategies to solve complex problems through new and innovative solutions.

Testimonials

Kale Rickards

"What interested me the most was the opportunity to learn new skills and broaden my knowledge."

Steve Cochrane
"It helps you engage from emotively where you want to be, to psychologically where you think you need to be, to personally where you know you could be if you had the right direction."
Tania Willis
"This program was easy to follow and such a gentle process that didn't feel scary or overwhelming."
Supply Nation acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection
to land, waters and community. We pay our respect to them and their cultures; and to Elders past, present and emerging.
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